ATK Design Websites & Marketing
ATK Design
Websites & Marketing
I Help Design, Market and Grow Gold Coast Brands & Businesses
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Developing A Strong Digital Business Strategy
1 - Designed With Purpose
Website design that is user and device friendly with a uniquely curated store to capture visitors. The goal is to create an effective sales tool that you can use to sell your services.
2 - Reaching Your Audience
With a website primed for sales, you can use targeted ads to reach your customers. Your website is an investment, and you should get your money back with interest!
3 - Long Term Growth
Great! You've now got customers, to capitalise on these sales you need to focus on Google Search and social media to create lasting growth, driving traffic to you.
Already Have A Website?
It doesn't hurt to have a look. I'll get in touch to reivew your site live with you!
Why Most Websites Suck
Websites are meant to be an investment. A good website is a fusion of design, functionality, and strategy with the ultimate goal of finding and selling to your customers. It’s not just about looking good; it’s about delivering a seamless user experience and driving results. Here are the key elements I like to focus on:
- How The Website Looks: I aim to understand and portray your branding through your website. A uniform visual and textual branding across the website strengthens the identity, authority and users trust in your business.
- On and Off Page Optimisation: It’s not just about the looks! Your website needs to be fast, responsive and search friendly. I optimise the website behind the scenes to ensure we get the best performance from your website.
- Strategic Layout: Clearly defined and visually appealing calls to action (examples: buttons, phone numbers, specific action based phrases) guide users towards desired outcomes like purchases or sign-ups.
- Quality Content: You understand your business, and I understand webv design. We will work together to create informative content tailored to the audience in a way which it keeps visitors attention and they’re begging to sign up.
How Websites Makes Money
Paid advertising is like putting up a billboard on a busy digital highway. It’s a way to get more people to notice your website, remember your brand, and eventually buy what you’re selling. Here are the key elements that make it successful:
- Finding The Right Crowd: Pinpointing the right audience based on demographics, interests, and behaviours to ensure ad relevance.
- Choosing The Best Platform: Choosing the most suitable platforms (like Google Ads, Facebook, LinkedIn) based on where the target audience is most active.
- Authentic and Relatable Visuals: Creating visually appealing and persuasive ad content that captures attention and communicates the value proposition clearly.
- Budget Management: Efficiently allocating budget across campaigns for optimal ROI, using strategies like cost-per-click (CPC) or cost-per-impression (CPM).
- Performance Tracking and Optimization: Continuously monitoring key performance indicators (KPIs) and adjusting strategies for improved results.
Ensuring Long Term Growth
SEO (Search Engine Optimization) enhances a website’s visibility and ranking, making it easier for potential customers to find you. Here’s the value it brings:
- Wider Visibility: By ranking higher on search engines, your site becomes more accessible to a larger audience.
- Increased Traffic: Effective SEO strategies drive more organic traffic to your site, leading to more potential customers.
- Improved User Experience: SEO involves optimizing website usability, making it more user-friendly and engaging.
- Credibility and Trust: Higher search rankings can increase your brand’s credibility and trustworthiness in the eyes of consumers.
- Competitive Edge: Good SEO practices can put you ahead of competitors, attracting more customers to your site over others.
- Long-Term Results: While it takes time to see results, the benefits of SEO are durable and can sustain your business growth over the long term.
